Dunlop Goodyear

The first step of the process was creating a pitch film for Dunlop to prove to them that I loved motorsport and would be a good fit to answer briefs. The pitch video can be viewed below.

The creative was called ‘From The Track To The Street’ and it shortened the process most race fans think whenever they make any motor based purchase. The final videos played as idents during the opening, closing and commercial breaks of ITVs motorsport coverage.